Privacy Policy

Last Updated: September 7, 2026

At velanriora, we respect your privacy and understand the importance of handling personal information responsibly.

This Privacy Policy explains how Lyocello Hongkong Limited, operating velanriora.com, may collect, use, disclose, store, and otherwise process information when you visit our website, make a purchase, contact our customer service team, subscribe to communications, or otherwise interact with our online store.

By using velanriora.com, you acknowledge the practices described in this Privacy Policy.

If you do not agree with this policy, please discontinue use of our website and related services.

1. Who We Are

velanriora is an online kitchen and household brand operated by:

Company: Lyocello Hongkong Limited

Company Address:
UNIT 1603, 16TH FLOOR, THE L. PLAZA,
367 - 375 QUEEN'S ROAD CENTRAL,
SHEUNG WAN,
HONG KONG

Website: velanriora.com

Email: support@velanriora.com

Phone: (260) 286-9951

For privacy-related questions, requests, or concerns, please contact us using the information above.

2. Information We May Collect

The information we collect depends on how you interact with velanriora.com.

This may include information you provide directly, information generated automatically when you use the website, and information received from service providers involved in operating our store.

3. Information You Provide Directly

When you place an order, contact us, create an account where available, or otherwise interact with the store, you may provide information such as:

  • Full name
  • Billing address
  • Shipping address
  • Email address
  • Telephone number
  • Order information
  • Product selections
  • Account information
  • Customer-service messages
  • Return or refund information
  • Communication preferences
  • Other information you voluntarily provide

We ask that you provide accurate and current information when submitting an order or contacting customer support.

4. Payment Information

Payments made through velanriora.com may be processed by Shopify-supported or other third-party payment providers.

Depending on the payment method selected, a payment processor may collect information such as:

  • Cardholder name
  • Billing information
  • Payment-card details
  • Transaction information
  • Payment authorization data

Full payment-card information is generally handled directly by the applicable payment processor rather than being stored by us in ordinary customer-service systems.

Please do not send full credit-card details by email.

5. Order & Transaction Information

When you purchase from velanriora, we may process information relating to:

  • Products ordered
  • Quantity
  • Selected product options
  • Purchase price
  • Payment status
  • Shipping method
  • Delivery information
  • Tracking information
  • Returns or refunds
  • Order history

We use this information to process purchases and support customers before and after delivery.

6. Information Collected Automatically

When you visit our website, certain technical information may be collected automatically.

Depending on your device, browser, cookie settings, and enabled Shopify features, this may include:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Approximate location
  • Pages viewed
  • Referring website
  • Time spent on pages
  • Search activity
  • Shopping-cart activity
  • Checkout activity
  • Interaction with website features

This information may help us operate, secure, analyze, and improve the website.

7. Cookies & Similar Technologies

velanriora.com may use cookies, pixels, tags, local storage, and similar technologies.

These technologies can help us:

  • Keep the website functioning
  • Remember cart contents
  • Save preferences
  • Understand website traffic
  • Improve navigation
  • Analyze customer interactions
  • Measure marketing performance
  • Detect fraud or suspicious activity
  • Provide more relevant advertising where permitted

Some cookies may be necessary for the website to function properly, while others may be optional depending on your location and applicable law.

8. Managing Cookies

Most web browsers allow you to control or delete cookies through browser settings.

You may be able to:

  • Block cookies
  • Remove stored cookies
  • Restrict third-party cookies
  • Change tracking permissions

Please note that blocking certain cookies may affect website functions such as cart persistence, checkout, account access, or saved preferences.

Where required by law, we may also provide cookie-consent controls directly on the website.

9. How We Use Personal Information

We may use personal information for legitimate business purposes, including to:

  • Process and fulfill orders
  • Confirm purchases
  • Arrange shipping
  • Provide tracking information
  • Respond to customer questions
  • Handle returns and refunds
  • Maintain customer accounts
  • Prevent fraudulent transactions
  • Operate and secure the website
  • Analyze store performance
  • Improve product information
  • Improve our customer experience
  • Communicate important service updates
  • Send marketing communications where permitted
  • Comply with legal obligations
  • Enforce applicable policies and agreements

We process information only where we have an appropriate basis to do so under applicable law.

10. Order Fulfillment

Personal information may be used to prepare, process, and deliver your order.

This may require us to share necessary information with parties involved in fulfillment, including:

  • Warehouses
  • Fulfillment partners
  • Shipping companies
  • Postal services
  • Logistics providers
  • Payment processors

Only information reasonably necessary to complete the relevant service should be provided.

11. Customer Support

If you contact us, we may use the information you provide to:

  • Locate your order
  • Answer product questions
  • Review shipping issues
  • Investigate missing or damaged products
  • Handle return requests
  • Process eligible refunds
  • Resolve website issues

Customer-support communications may be retained for recordkeeping, dispute resolution, fraud prevention, or service improvement.

12. Marketing Communications

Where permitted, we may send marketing communications relating to:

  • New products
  • Special offers
  • Promotional campaigns
  • Store updates
  • Kitchen organization ideas
  • Product recommendations

You can unsubscribe from marketing emails by using the unsubscribe link included in the message or by contacting us.

Stopping marketing messages will not necessarily stop transactional communications relating to your orders or account.

13. Advertising & Analytics

We may use analytics, advertising, and performance tools provided by third parties.

These services may collect information about your interactions with our website to help us understand:

  • Website traffic
  • Product interest
  • Conversion performance
  • Marketing effectiveness
  • Customer behavior

Depending on applicable law, certain advertising-related disclosures may be considered a “sale,” “sharing,” or use for targeted advertising.

Where required, we will provide applicable opt-out or consent options.

14. Shopify

Our online store may be hosted or supported by Shopify, which provides ecommerce technology used to operate velanriora.com.

Shopify may process personal information in connection with:

  • Checkout
  • Orders
  • Store functionality
  • Fraud prevention
  • Payments
  • Customer accounts
  • Analytics
  • Security

Shopify's handling of information may also be governed by its own privacy practices and terms.

15. Third-Party Service Providers

We may use third-party service providers to support our store.

These providers may include companies involved in:

  • Website hosting
  • Ecommerce infrastructure
  • Payments
  • Shipping
  • Fulfillment
  • Customer support
  • Email delivery
  • Marketing
  • Analytics
  • Fraud prevention
  • Website security

These providers may process information only to the extent necessary to provide their services or as otherwise permitted by law.

16. Disclosure of Personal Information

We may disclose personal information in circumstances including:

Service Providers

To companies helping us operate the business.

Business Transactions

If our business undergoes a merger, acquisition, restructuring, financing, or sale of assets, information may be transferred as part of the transaction where permitted by law.

Legal Requirements

We may disclose information if reasonably necessary to:

  • Comply with applicable law
  • Respond to lawful governmental requests
  • Comply with court orders
  • Investigate fraud
  • Protect legal rights
  • Protect customers or other individuals
  • Maintain website security

17. Sale or Sharing of Personal Information

We do not sell personal information for cash as part of our ordinary business model.

However, certain website technologies used for digital advertising or analytics may constitute “sharing,” “selling,” or targeted advertising under some privacy laws.

Where those laws apply, eligible users may have the right to opt out.

18. International Data Transfers

Because we operate an international ecommerce business, personal information may be processed in countries or regions other than where you live.

For example, information may be handled by:

  • Shopify
  • Payment processors
  • Logistics providers
  • Customer-support systems
  • Cloud-service providers

Privacy laws in those countries may differ from the laws in your home jurisdiction.

Where required, appropriate safeguards may be used for cross-border transfers.

19. Data Retention

We retain personal information only for as long as reasonably necessary for purposes such as:

  • Completing transactions
  • Providing customer support
  • Maintaining business records
  • Preventing fraud
  • Resolving disputes
  • Meeting tax or accounting obligations
  • Complying with legal requirements

Different categories of information may be retained for different periods.

When information is no longer required, it may be deleted, anonymized, or otherwise handled in accordance with applicable requirements.

20. Data Security

We take reasonable administrative, organizational, and technical measures designed to protect personal information.

However, no online system, internet transmission, or electronic storage method can be guaranteed to be completely secure.

You should also protect your information by:

  • Using strong passwords
  • Avoiding sharing account credentials
  • Keeping devices secure
  • Using the official checkout page
  • Avoiding sending sensitive payment details by email

21. Your Privacy Rights

Depending on where you live, applicable law may provide certain privacy rights.

These may include the right to:

  • Request access to personal information
  • Request correction of inaccurate information
  • Request deletion of information
  • Restrict certain processing
  • Object to certain processing
  • Request data portability
  • Withdraw consent
  • Opt out of targeted advertising
  • Opt out of certain sales or sharing
  • Appeal certain privacy decisions

Not every right applies in every jurisdiction.

22. How to Exercise Your Rights

To submit a privacy request, contact:

Email: support@velanriora.com

Please include enough information for us to understand your request.

We may need to verify your identity before processing certain requests in order to protect your information from unauthorized access.

We will respond within the timeframe required by applicable law.

23. Authorized Agents

Where permitted by law, you may appoint an authorized representative to submit certain privacy requests on your behalf.

We may ask for evidence that the representative is authorized to act for you and may independently verify your identity.

24. California Privacy Rights

If you are a California resident and applicable law provides you with additional rights, you may be entitled to request information about our collection, use, disclosure, sale, or sharing of personal information.

Depending on the circumstances, rights may include:

  • Right to know
  • Right to correct
  • Right to delete
  • Right to opt out of certain sales or sharing
  • Right to limit certain uses of sensitive personal information where applicable
  • Right not to receive discriminatory treatment for exercising privacy rights

Requests may be submitted using the contact information listed in this policy.

25. EEA, UK & Similar Privacy Rights

If you reside in the European Economic Area, United Kingdom, or another jurisdiction with comparable privacy laws, processing may rely on legal bases including:

  • Performance of a contract
  • Compliance with legal obligations
  • Legitimate interests
  • Consent where required

Depending on applicable law, you may have rights relating to access, correction, deletion, restriction, objection, portability, or withdrawal of consent.

You may also have the right to raise a complaint with the relevant data-protection authority.

26. Children's Privacy

velanriora.com is intended for general consumer shopping and is not directed toward children.

We do not knowingly seek to collect personal information from children below the minimum age required by applicable privacy law.

If you believe that a child has provided personal information to us without appropriate authorization, please contact us so the matter can be reviewed.

27. External Websites

Our website may contain links to services or websites operated by third parties.

We do not control the privacy, content, or security practices of those external websites.

This Privacy Policy applies to velanriora.com and does not automatically apply to third-party services.

We recommend reviewing the privacy policy of any external website you visit.

28. Social Media

If you interact with velanriora through social-media platforms, those platforms may process information according to their own privacy policies.

Information you choose to make public on social networks may also be visible to others.

We are not responsible for the independent data practices of social-media providers.

29. User-Generated Content & Reviews

If you submit reviews, photographs, comments, or other content through the website or related services, some of that information may be displayed publicly if the feature is intended for public posting.

Please avoid including sensitive personal information in public reviews or comments.

30. Fraud Prevention & Security

We may process certain transaction, device, account, and order information to help:

  • Detect suspicious activity
  • Prevent payment fraud
  • Protect customer accounts
  • Reduce unauthorized purchases
  • Protect the website
  • Enforce store policies

Where appropriate, third-party fraud-prevention services may assist with these activities.

31. Changes to This Privacy Policy

We may revise this Privacy Policy from time to time to reflect:

  • Changes to our services
  • New technology
  • Updated privacy practices
  • Changes in legal requirements
  • Changes to service providers

The current version will be posted on velanriora.com with an updated “Last Updated” date.

We encourage customers to review this page periodically.

32. Contact Us About Privacy

If you have questions about this Privacy Policy or how your personal information is handled, or if you would like to submit an applicable privacy request, please contact us:

Store Name: velanriora
Website: velanriora.com
Email: support@velanriora.com
Phone: (260) 286-9951

Company: Lyocello Hongkong Limited

Company Address:
UNIT 1603, 16TH FLOOR, THE L. PLAZA,
367 - 375 QUEEN'S ROAD CENTRAL,
SHEUNG WAN,
HONG KONG

velanriora — Practical Kitchen Essentials for Better Everyday Living.